Collection: ETUDE

Originally known for its adorable packaging and storefronts designed to look like dollhouses, Korean beauty brand Etude House is one of the most successful brands owned by Korea’s largest cosmetic corporation Amore Pacific. Etude's brand concept is to allow the customer to freely and proudly unleash their inner princess. In connection with this concept, Etudeau is conducting Princess Marketing, to make customers feel like they have become princesses.