rom&nd

rom&nd is a Korean beauty brand launched in 2016 by iFamily SC in collaboration with popular makeup artist and influencer Saerom Min (“Gaeko”). Known for its trend-driven yet wearable makeup, the brand was created to help people express their individuality with colors inspired by natural tones like dried fruits and tea shades. Its name, combining “romance” and “and,” reflects the idea of connecting beauty with self-expression. Beloved by Gen Z and Millennials worldwide, rom&nd has built a reputation for vibrant, high-quality products at affordable prices — especially its Juicy Lasting Tint, Zero Matte Lipstick, and Better Than series. With clean formulas, photogenic packaging, and a focus on inclusivity and community feedback, rom&nd has become a global symbol of playful yet sophisticated K-beauty.